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US Nationwide |
Sales and Marketing Director / Palm Springs, CA |
Gannett Co., Inc. | 7/10 | |
| Details: This position is located in Palm Springs, CA and relocation would be required to that area.The Desert Sun, in Palm Springs, CA is seeking an innovative strategic thinker to drive revenue by overseeing and executing sales and marketing strategies. This position will drive and grow revenue by identifying opportunities, analyzing competition, developing new products and services, applying best business practices, communicating with businesses, generating leads, and supporting sales. This position will be accountable for establishing and enhancing the media company’s brand, and maximizing advertising revenue and improving the organization's competitive position and its penetration of target markets. Drives revenue by developing and executing effective sales strategies, identifying growth opportunities in the marketplace and setting pricing. Directs all advertising functions across all platforms and all business development and marketing functions. Develops strategies to maximize sales resources and optimize revenue development including multi-platform product positioning and pricing for clients of all sizes. Ensures advertising and marketing meets the needs of businesses and enables them to grow their businesses. Meets with advertisers and potential advertisers regularly and develops strong relationships. Develops high-quality, customized presentations to targeted clients and segments to secure new revenue and grow existing relationships. Analyzes business performance (active accounts, churned business, pricing, advertiser packages, etc.) and adjusts strategies and initiatives to achieve revenue goals. Develops and executes the Desert Sun’s B2B strategy and increases brand awareness to improve positioning of the Desert Sun in the Palm Springs media market. Analyzes marketplace and competition to determine most effective pricing and sales strategies. Analyzes market conditions. Provides strategic digital sales direction for the company. Supports multi-platform, new media and marketing initiatives. Prepares and implements the department’s operating budget, revenue and expense plans. | ||||
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US CO Grand Junction |
Field Marketing Coordinator |
WCS INC | 6/30 | |
| Details: The Field Marketing Coordinator is responsible for the implementation of all marketing related promotions and events at the store level. Duties and responsibilities include, but are not limited to: Participates in all brainstorming sessions surrounding promotional ideas and marketing strategies, sharing product knowledge and market trends to assist in the strategy development Manages the development and implementation of all marketing materials as needed to ensure they are strategically sound, operational smooth, well- received by managers/crews, and in the marketplace as quickly as possible  Maintains updated schedule of all marketing initiatives and their time into the market place Maintains constant communication with Marketing Director regarding project/promotional program progress and any notable setbacks to the schedule  Executes in-store audits to ensure brand standards and marketing materials are consistent among all customer touchpoints, requesting corrections as needed Collects and reports on all redeemed store coupons and forwards report to Marketing Director for promotional ROI analysis. Collects and analyzes all competitor pricing to monitor market trends | ||||
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